More marketing. Less markup.
Websites $399/mo. Facebook ads $600/mo, ad spend included. For roofers, HVAC shops, tree crews and other local trades.
Free. No obligation.
Websites
$399/mo
A fast custom WordPress site in your brand, with your own job photos. Hosting, updates and small changes included.
Custom design · your logo, colors and photos · WordPress · hosting · updates and small changes · tap-to-call on every screen · 90+ phone speed before launch · business details Google and AI search can read
Sample build for Kestrel Heating & Air, a made-up demo company.
Facebook ads
$600/mo
Monthly ads and posts made from your real jobs. A person approves every one before it runs.
Halfmark$600/mo
Local agenciesabout $799/mo
The same $400 goes to Facebook. Our management fee is about half.
Ad creative from your real jobs · posts planned a month ahead · $400 a month in ad spend · every creative approved by a person before it runs
Sample ad for the same demo company.
Track record
$0.37a click
Before Halfmark, we ran nearly $50K of Facebook ads for 22 local businesses. That’s what each click cost on average.
Our average$0.37
Industry average$0.60
$49.9Kad spend managed
134Klink clicks
22local businesses
Meta Ads Manager, April 1 to November 4, 2026: $49,900 spent, 134,070 link clicks, all campaigns. Industry average: LocaliQ’s 2026 Facebook benchmark for traffic campaigns.
À la carte
Pay once.
No monthly bill. Pick what you need and it’s yours to keep.
To book one, call or text (573) 590-4194
Fast on a phone.
We mocked up new versions of two local homepages, then ran the same Lighthouse phone test on each live site and on our mockup.
35 → 97
A local roofer’s live site against our mockup: 8.3 MB down to 0.3 MB.
74 → 99
A local tree service: 1.6 MB down to 0.4 MB, and ours doesn’t jump while it loads.
Google Lighthouse mobile performance score, out of 100. Every Halfmark site has to score 90 before it launches.
How it goes
Free mockup
We design your new homepage in your brand before you pay a cent.
You mark it up
Tell us what’s off. We fix it.
We launch
A real WordPress site, speed-tested before it goes live.
Every month
Hosting, updates and small changes, plus ads and posts if you have them.
Fair questions
Why is it cheaper?
AI handles the repetitive work: first drafts, resizing, speed checks. A person checks and approves everything before it goes out.
What’s in the $600 for Facebook ads?
$400 is ad spend: it goes to Facebook to show your ads. $200 is our fee for the ads and posts themselves, made from your real jobs, with a person approving every creative before it runs.
Monthly site or pay once?
Same custom build either way. At $399/mo we host it and handle updates and small changes for as long as you stay. At $1,999 you pay once and the domain is registered in your name. Hosting is included for the first year, then you take it over.
Is the mockup really free?
Yes. We design your new homepage before you pay anything, and you’re under no obligation.
I already have a website. Can you still help?
Yes. If your site works, Facebook ads alone may be the better buy, and we’ll tell you so. If it’s slow, we’ll show you the numbers.
Something else? Call or text (573) 590-4194 or email hello@halfmark.co
Want to see yours?
Tell us who you are. We’ll design your new homepage and send it over.
Rather talk? Call or text (573) 590-4194